Youth Olympic Games - Is it receieving too little publicity?

Why is the inaugural Youth Olympic Games having too little attention in Singapore? Is it not receiving enough media publicity? Or is it because of the attitude of Singaporeans? In my opinion, the Youth Olympic Games are receiving sufficient media attention. However, Singaporeans are not trying to be involved as they feel that they are neither youths nor sportsmen, hence they do not see any relationship they should have with the Youth Olympic Games. Many Singaporeans were cheering loudly when Singapore was announced to be the host city of the Youth Olympic Games. Why couldn't the spirit and the enthusiasm continue? I hope that the government can do something to improve the situation and hopefully, by August, Singaporeans would be actively involved in the Youth Olympic Games.